We provide a complete service from the specification of suitable equipment, artwork, balloon shape and size and operating package tailored to your requirements using our own professional pilots and crews. In flight, a hot air balloon is difficult to miss and impossible to ignore. In effect the balloon is a large mobile poster site that drifts overhead, drawing the eye to look skyward and take in the message it is carrying. Everything about balloon advertising is bigger than everyday promotional activities with one exception-the cost.

Research in the United States has concluded that the direct cost of balloon advertising 'per thousand opportunities to see' is lower than the figure for newspapers, posters, radio or television. In fact the results show that balloon advertising is 5 times more effective in attracting attention. This does not include the editorial press and television coverage which represents an immeasurable addition to an advertising campaign. The research suggests that balloons are excellent for building brand or product awareness.

There are also major opportunities for corporate entertainment. Flying customers and their families, competition prize winners, journalists and company staff. PR coverage can be further enhanced with a stunt or record attempt.

There are various levels of hot air balloon advertising available. What determines the size of the package is your budget, the exposure required and the intended targets. The range starts from a manufactured corporate balloon envelope, basket, retrieve vehicle and trailer with crew in company livery through to the rental of one of our own balloons that can carry your message on the basket or envelope.

Benefits of balloon advertising include:

• Airborne images have a proven recall factor of over 70%.

• Can be flown over selected population areas that are a specific marketing target.

• Mass audience exposure.

• Media grabbing.

• Photogenic and visually appealing to all.

• PR friendly.

• Healthy and exciting lifestyle image.

• Spin off opportunities to further enforce brand awareness with balloon depicted on calendars, merchandise and sales literature.

• Dual use with client entertainment as well as staff incentives or rewards whilst acting as a floating billboard.