At nearly 10,000 sq ft in size and visible from 35,000 ft, the world’s largest welcome sign has been rolled out to celebrate the launch of the new shorter, sharper .uk domain name and we were please to be involved with the launch video and PR photos. We could not have booked more perfect weather with just a few fluffy clouds over London. The sign is the equivalent of four tennis courts at Wimbledon and the length of more than five double-decker buses. Reading ‘welcometothe.uk‘, it heralds a brand new era for the UK internet. Together with the help of Heathrow Airport we were able to secure permission to operate between the 2 flight paths as the planes were arriving which give us some amazing shot for our client.