Project84 London Southbank ITV Drone
CALM’s new campaign #Project84 tells the stories of 84 real men lost to suicide, representing the 84 men who take their own lives every week in the UK
84 MEN IN THE UK
TAKE THEIR OWN LIVES
Let’s take a stand. Join the campaign here.
The statistics are shocking. Every two hours a man in the UK takes his own life. Male suicide and mental health is a big issue that can’t be ignored any longer. It’s unacceptable that so many men are dying from suicide on a daily basis, yet so few people are talking about it.
To stop people in their tracks, make them pay attention and inspire much needed conversation and action around suicide, CALM partnered with the internationally renowned artist, Mark Jenkins, and his collaborator Sandra Fernandez, to create 84 individual sculptures. Friends and family members of the deceased helped in the creation process of the figures. Each one, a poignant reminder of a real life lost and a call to society to come together and ultimately take a stand against male suicide.
Visit the sculptures on London’s Southbank Promenade from 26th March.
We carried out the drone filming for the launch of the campaign at ITV’s This Morning studio and South Bank buildings. We were blessed with a glorious sunny morning, shining a light on statues looking out over the capital in solidarity against suicide.
To find out more about our drone filming services, click here.
Contact us on 0208 166 9712 or email us below and lets have a chat.