Our client dyed a flock of sheep yellow (4-6 July) to highlight Yorkshire Building Society’s support of the Tour de France’s Yorkshire Grand Depart.
The stunt, which saw the wool of 150 sheep dyed the colour of the famous yellow jersey, was launched in conjunction with a 20-metre by ten-metre-banner that read ‘Yorkshire’s getting into the spirit of the Tour de France’.
Our drone captured footage of the sheep and banner from above which was broadcast over Yorkshire Building Societies social media and international communications. This created a great buzz and it received superb press coverage (I’m sure you have heard about it or seen the pictures). With plans to buy the yellow wool from the farmer to create limited edition jumpers to be sold for charity, the stunt lives on.