Fiat 500 Launch with Ella Eyre

Fiat 500 Launch with Ella Eyre was filmed in London this week and featured a 15 metre wide record that was used as a stage. The British singer-songwriter performed a new version of The Emotions song Best Of My Love in front of a VIP audience and a crowd of consumers that had gathered around the installation in Potter’s Field Park. The song’s beat was set by the new car, which was driven and reversed around the LP by a driver. Eyre then performed the track before heading onto a main stage with her live band to perform three tracks from her album Feline. The experience formed part of Fiat’s wider The Icon Reloaded campaign, which centres on music and the idea of ‘re-mastering’ the car. We captured the event from above which was then made into a short video and posted online.  

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